Significant increase in footfalls to the showrooms thanks to the ‘I see change’ campaign.
Enabled succesful digital transformation to the traditional brand
Significant increase in footfalls to the showrooms thanks to the ‘I see change’ campaign.
Enabled succesful digital transformation to the traditional brand
Pandering to the short attention span of Internet users, the site was designed to be a simple, ready reckoner on the types of prescription eyewear available and the salient features of each. To market the fashion aspect of the eyewear range, a quirky take on the subtle ransformation in appearance (Eye see change), enabled by eyewear (which in turn creates a significant change in how one is perceived in the society) was deployed in various channels to appreciable increase in traction.
