B2B success in digital advertising for leading
furniture manufacturer for Ergomaxx

Ergomaxx India are south India's forerunning players in the commercial and industrial furniture manufacturing & supply domain. Making a website for the company entailed capturing massive data pertaining to projects, technical specifications, capabilities etc. The biggest challenge was to take the browsers/viewers on a window shopping sojourn by deploying smart design dynamics that showcase and detail each of the projects in the portfolio section. We decided to collate images pertaining to various projects and pair the same with detailing. We adopted a reverse integration method and visualized the desired output including UI expectations from the end customer perspective. The portfolio showcased only the product sans people to ensure total viewer focus. CMS was deployed after factoring in frequent changes/updates.

Achievements in Digital Marketing include 70% growth in lead generation, leads from Day 2 of advertising, consistent conversions from Day 20 and steady enquiries through SEO. Audience segregation and remarketing techniques were deployed, resulting in significant reduction in paid marketing and excellent ROI for the client, a leader in furniture manufacture in South India.