Cos Per Click Diagram

Choosing the right Paid Advertising service providers for your Business

Paid marketing is one of the quickest ways to drive more traffic to your website. Pay Per Click (PPC) marketing enables you to successfully bring more visitors to your website. Business use PPC for many kinds of advantages like creating brand awareness to your targeted audience across platforms, achieving different types of conversion goals, tracking and analyzing results, and acquiring valuable data on impressions, clicks and conversion, which would be useful in strategizing SEO and marketing efforts.

Alter Ego Communications specializes in various types of marketing campaigns like Brand awareness campaigns, UGC marketing campaigns, Product launch campaigns, Conversion marketing campaigns, and SEO campaigns. We conduct these campaigns with relevant services like

  • Google Ads
  • Shopping Ads
  • Social media marketing Ads
  • Gmail Sponsored Ads
  • Youtube Ads
  • Remarketing Ads
  • Display Ads
  • Local service Ads

Alter Ego helps you set your maximum budget and run the ads till your budget is used. And the result you get will be consistent with the expense you incur in the ad spends.

Best PPC services and Paid marketing campaign services in Chennai

Amongst the heavy competition that almost all businesses face in today's digital world, it is important to stay consistent and be constantly updated on what your audience search for, in order to be equipped to provide for the tastes and requirements of your specific audience. Alter Ego provides various PPC services that suit your needs from time to time.

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Search Ads

Search Ads are a form of pull advertising that show up when a user searches for certain keywords actively while looking for some products or services on various SERPs like Google and Bing. Our PPC agency in Chennai provides captivating ad copies for search ads to achieve the results you expect out of the campaign.

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Display Ads

The ads that you see within websites and on Google's partner websites are called Display ads. This is a form of push advertising, and they are made visible across the entire Google Display Network. Alter Ego uses this type of paid ads to make your advertisements appear to your target audience based on various targeting parameters.

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Social Media Ads

Social Media Advertisements are the type of advertising that leverages Social media platforms like Facebook, Twitter, Instagram and LinkedIn to deliver paid ads to reach your target audience. We personalize your ad content to attract your prospects and leads based on the analysis of various data, in a cost-effective way.

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Remarketing Ads

Remarketing is an advertising tactic used to render to the same audience who have previously shown any kind of interest in your products or services, or visited any page in your website and interacted with your brand. Alter Ego uses this tactic effectively to drive your prospects one step closer to you by making them take the desired action.

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Shopping Ads

By making attractive product images appear on SERPs via Shopping Ads, Alter Ego gets your brand a better chance of being visited by the kind of audience who would be most likely to purchase from you. These ads use more space in the search results page and hence get you greater visibility to entice customers into interacting with you.

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Facebook & Instagram Ads

We have a team specialized in Facebook and Instagram Ads since they are platforms where the most engagement happens by the target audience. We tailor our ads according to the data analyzed about your audience to get the maximum number of impressions and engagement at the best costs through these platforms.

Innovative & Original PPC Campaigns Specifically Designed For You

Paid marketing is one of the quickest ways to drive more traffic to your website. Pay Per Click (PPC) marketing enables you to successfully bring more visitors to your website. Business use PPC for many kinds of advantages like creating brand awareness to your targeted audience across platforms, achieving different types of conversion goals, tracking and analyzing results, and acquiring valuable data on impressions, clicks and conversion, which would be useful in strategizing SEO and marketing efforts.

  • Identifying your visitors, and present a clear value proposition
  • Posting relevant and persuasive content
  • Creating user-friendly and accelerated mobile pages (AMP)
  • Setting up your account for campaigns
  • Start focus on your primary keyword
  • Identifying competitive keywords
  • implementing Keyword tracking tool
  • Identifying the relevant digital marketing channels and tactics
  • Planning the campaign according to client's targets and requirements
  • Improving campaign ROI
  • Getting high CTR
  • Gaining prospective leads and conversions for your business
  • Setting up conversion tracking, auto triggering, link to Google Analytics, applying cost data, and billing preferences
  • Studying your competitors and market before launch
  • Targeting ideal customers
  • identifying unique selling proposition
  • Finding any obstacles in Running campaigns
  • Tracking and measuring the success of campaigns
  • Timeline for major milestones
  • Analyzing your Mobile and Display ads
  • Analyzing your competitors' SERP presence
  • Getting spend benchmarks (CPC and budget)
  • Identifying the appropriate spending tier
  • Getting suggestions and recommendations from Google
  • Conducting campaign adjustments
  • Improving and revamping ad campaign score and performance

Why Alter Ego is the Top PPC Company in Chennai

Pay advertising is a way to quickly enable you to get the results you intend to see. It could be used for various purposes ranging from creating brand awareness, to increasing your Conversion rate and improving your CTR. Alter Ego's team helps you run successful advertising campaigns according to your business goals through our result driven campaign management strategies. We vouch to give you the best value for the money you invest in your Ad spends and give the best advertising services to magnify your ROI.

Frequently Asked Questions

PPC Management services are used to monitor and manage the PPC ad spends of a company. It involves:

  • Monitoring
  • Keyword research and analysis
  • Tracking installation
  • Competitive analysis
  • A/B testing
  • Negative match
  • Channel Strategy

The following qualities are a must when selecting a PPC company for you:

  • The company knows your industry
  • They are good at research
  • They understand your objectives
  • They are very clear about the pricing
  • They look at the big picture
  • They give you reports
  • They are transparent

With the help of Google Local Services Ads, you will be able to reach out to the people who are looking for your services on Google. Customers in your target region will see your adverts, and you only pay if you get a lead from the ad.

To create an effective Google Ads PPC Campaign:

  • Have clear objectives
  • Prepare a PPC planning chart
  • Use precise keywords
  • Input negative keywords
  • Do not overdo your capacity
  • Run only relevant ads
  • Attain a high quallity score
  • Automate some work to save time
  • Optimize your Landing pages
  • Monitor everything

Conversion rate of your PPC campaigns refers to the rate of your traffic that gets converted into customers. An ideal conversion rate would be above 10%. But the average conversion rate of PPC ads is only around 2.35%, and it is about 3.75% for Google Ads.

BOOST
YOUR REACH
and double your RoI

Alter Ego's combination of services and strategies to bring you many steps closer to success is only one click away. You can count on our team of experts to provide you with the most effective digital marketing services in Chennai.

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